A few minutes on the drink in the yellow can, a model that rebuilds and restores the Atlantic Forest of South America, and the case of it you can earn with points.
What is
regeneration?
Their 90-second film on regenerative farming that gives back more than it takes.
Guayakí
grew up.
Did you know Yerba Madre recently was rebranded after 30 years from Guayakí to Yerba Madre?
Where does Yerba Madre source its mate?
All the above. Three countries, one forest: the Atlantic Forest of South America.
The forest
that’s left.
is all that is left of the Atlantic Forest.
Yerba Madre grows its mate in that forest’s shade, the more regenerative way.
They call it Market Driven Regeneration: “putting back more than we take from people and the planet.” Every purchase pays a fair trade premium wage to the grower community.
The more mate, the more regeneration.
All of it regenerative organic and shade-grown, from 255 family farms and Indigenous communities in Paraguay, Argentina and Brazil.
Among them: the Ache Kue Tuvy, back on their ancestral forest.
So what
does buying do?
Under Market Driven Regeneration, what does each product pay for?
The premium is built into the price of every product. That is what market driven means: every purchase puts back more than it takes.
Trees, pledged.
native trees pledged this year, starting in the Atlantic Forest where yerba grows.
Now meet
the yellow can.
This is the can that pays for all of it. One smooth lift. Tap the lineup.
A case of mate,
paid in points.
Propeller Premier unlocks the top shelf of rewards. Including a full case of Yerba Madre, redeemed entirely with points.
Now drink
the forest back.
Every can restores the forest it came from.
Get the caseRedeem with points on Propeller
Or just claim your 100 points with the code.