A few minutes on the drink in the yellow can, the model that regrows a rainforest, and the case of it you can earn with points.
What is
regeneration?
Their one-minute film on farming that gives back more than it takes.
Guayaki
grew up.
For thirty years this was Guayaki, a name borrowed from its first Indigenous partners. In 2025 it chose its own. Yerba means herb.
So: Yerba Madre. What does it translate to?
Mother Herb. The name honors Mother Earth and the Indigenous knowledge at the root of the whole journey. It is the brand’s ethos said out loud: this plant has a mother, a home, and people who have kept it for generations.
The forest
that’s left.
is all that is left of the Atlantic Forest.
Yerba Madre grows its mate in that forest’s shade, the old way.
They call it Market Driven Regeneration: every can pays growers a fair-trade premium and puts native trees in the ground.
The more mate, the more forest.
All of it organic and shade-grown, from 255 family farms and Indigenous communities in Paraguay, Argentina and Brazil.
Among them: the Ache Kue Tuvy, back on their ancestral forest.
So what
does buying do?
Under Market Driven Regeneration, what does each can and bag pay for?
The premium and the trees are built into the price. That is what market driven means: the drink funds the forest, purchase by purchase.
Trees, pledged.
native trees pledged, starting in the Atlantic Forest where the yerba grows.
Now meet
the yellow can.
This is the can that pays for all of it. One smooth lift. Tap the lineup.
A case of mate,
paid in points.
Propeller Premier unlocks the top shelf of rewards. Including a full case of Yerba Madre, redeemed entirely with points.
Now drink
the forest back.
Every can restores the forest it came from.
Get the caseRedeem with points on Propeller
Or just claim your 100 points with the code.